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Community

The group is the product

Communities do not fail because the software is bad. They fail because nobody decided what the room is for.

Lena Fischer

7 August 20265 min read

A group with a clear purpose and twenty people beats a group with no purpose and two thousand. The second one is a graveyard with notifications.

Say who it is not for

The fastest way to make a room feel worth being in is to be specific about who should not join. A group for senior designers moving into management is a room. A group for designers is a directory.

People pay to be among peers. Peers are defined by exclusion, which is uncomfortable to write and very effective to run.

Post first, for a long time

For the first month the owner writes most of the posts. That is not failure, it is the cost of setting a tone. What you post is what you will get back.

Ask questions you genuinely do not know the answer to. A room full of people answering the owner is healthier than a room full of people thanking the owner.

Give it a heartbeat

One recurring event does more for a group than any amount of chat. A monthly call, a weekly thread, an office hour that always happens. People organise their attention around things that repeat.

That is the reason events sit inside groups on Meety rather than beside them. The room and the meeting are the same thing.

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